In 1872, the founders, Benjamin and Eduardo Camp and their partner Evaristo Alvarez believed that the key to making the rum with the finest flavor was under a process of patient aging. The name, Matusalem, derives from the old Spanish proverb, “This is older than Matusalem.” Matusalem being the patriarch of the old testament who lived for 969 years.
It is also an old Spanish proverb, “Esto es mas viejo que Matusalem” (It’s older than Mathuselah.)
THE ORIGIN OF THE MATUSALEM SWALLOW LOGO
Matusalem Rum was founded in Santiago de Cuba in 1872. Almost immediately flocks of Barn Swallows nested in the barrel aging warehouses. The Barn Swallow, or in Spanish, Golondrina”, was a smooth-flying bird common to the area of Santiago de Cuba. Throughout the day it seemed Barn Swallows were everywhere, flying in and out of the aging warehouses. The swallow was also considered a free flying spirit, possessing beauty and elegance. The Matusalem founders thought it was an appropriate symbol and ultimately a most fitting logo for the Brand.